What is Masking SMS?
The process of sending a message from the name of your company or brand name instead of any numeric sender id is called masking SMS. Masking sender id or sender name can be alphabetic or alpha-numeric like Hostever or A1 Travels. Masking sender name can be maximum 11 character and any special character like !”£$%^&*()-_ are not allowed by MNO. The masking sms also called Brand SMS
Features of Masking Bulk SMS: